2020 — Merck — MUTABOR

A digital brand management platform for Merck.

The challenge

Working with guidelines is complex and time-consuming. This applies to their creation, maintenance and use. The complexity of the Merck design guidelines was too high, and they could only be applied correctly with the help of quality assurance on the company side.

Merck was looking for an innovative platform that would optimise the workflow between the employees and service providers based around the world.

About Merck

Merck is a leading science and technology company. With more than 12,000 employees in Germany, Merck's employees develop, produce and market high-quality drugs, innovative products for the biotech and pharmaceutical industries and for academic research, as well as speciality chemicals for high-tech applications.

Guidance instead guidelines

There are many digital brand portals. But most of them are just as complicated in terms of content as their counterparts in PDF format. Users get lost in the forest of dos and don'ts and the helpdesk is running hot.

When developing the Digital Brand Hub, MUTABOR focussed on the users and their needs. The platform relieves the user of everything that gets in the way when working with guidelines. Best practice examples show the creative possibilities, while design generators and templates ensure that the brand remains consistent and is applied in a compliant manner.

Generate your own layouts

One highlight are the generators, which can be used to create assets and layouts in hundreds of variants and colour combinations at the click of a button. The generators have the advantage that users (whether designers or amateurs) can not only work to specifications, but also playfully discover new design possibilities - without breaking the brand rules.

Ready to use

The Digital Brand Hub facilitates the work of designers and encourages them to discover new solutions within Merck Design. Instead of rules, the focus is on easy-to-understand explanations and best practices to convey the Merck design philosophy.

Numerous layouts, perfectly dimensioned and pre-designed with the correct colours and spacing, can be downloaded as templates for various touchpoints.

My role

As part of the team, I was responsible for the UX/UI of the generators, the customisation of the web components and the migration of existing guidelines to the new portal.

Team
Burkhard Müller, Sebastian Locke, Marian Breitmeyer, Dennis Weber, Tobias Flosdorf, a.o.

Don't be shy, say hi.

+47 90508105

robert@stoof.design

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