2020 — KNF — Mutabor

A website for KNF as the single source of truth.

The challenge

In the past, KNF's digital services had grown like a jungle: many touchpoints, different product data, many people involved but no clear goal. The challenge for Mutabor was to give the new corporate website a modern visual design and to simplify editorial maintenance.

About KNF

KNF is a technology leader in the field of application-specific pumps and pump systems. Founded in 1946, KNF has grown steadily over the years, expanding its experience and global reach to include 17 companies worldwide.

Intuitive, uniform and state-of-the-art

The focus was on presenting a complicated product in a way that was appropriate and intuitive to use. By conducting stakeholder workshops with participants from all over the world, we managed to get everyone on the same mission: To create a single source of truth for their product data and give the company a strong brand message to the outside world.

One KNF

We built a product information system and a shop-alike digital touchpoint for internal and external usage. To spread KNFs excitement for technology and empower their employer branding we built a corporate site. It is available in 16 localized versions and 10 languages and becomes an expression of the company's statement: One KNF.

My role

I was involved in the project right from the start. After MUTABOR's strategy had refined the brand core, the first moods for the look and feel were designed. The design system, content structure, modules and page types were finalised together with the future design lead Christian Schulze. The website was launched in 2020.

Creative team
Christian Schulze Design Lead, Melanie Stirner Motion Design, a.o.

Don't be shy, say hi.

+47 90508105

robert@stoof.design

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